Red Seal Baking Soda Fresh Mint Natural Toothpaste is designed to neutralize plaque acids. Use the toothpaste for regular brushing to keep teeth clean & bright. It features a freshening formula naturally certified to NATRUE standards, to reveal a glowing smile whilst removing plaque to support oral hygiene. Naturally flavored with anise & an invigorating blend of eucalyptus oil, menthol & peppermint oil, the baking soda toothpaste has a fresh, mild mint flavor to freshen breath. Freshening formula to reveal a glowing smile Helps prevent plaque buildup No synthetic colours No artificial flavours Paraben-free Vegan friendly Cruelty-free Fluoride-free NATRUE certified natural Contains ZERO artificial flavors, colors or preservatives Directions Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional. Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children. Ingredients Water, sodium bicarbonate, glycerin, calcium carbonate, hydrated silica, xylitol, xanthan gum, lauryl glucoside, Mentha piperita (Peppermint) oil, menthol, Eucalyptus globulus leaf oil, Illicium verum (Anise) fruit/seed oil, sodium cocoyl glutamate, stevioside, sea salt, Totarol. *Non-binding information